We appreciate your patience over the last few months. It’s been a bit of a mess getting Android v1.0 out the door but I’m excited to announce that on Tuesday we officially launched on Google Play! We’ll be working to constantly improve the Android version through your feedback. Feel free to hit us up at firstname.lastname@example.org. We read and respond to everything! It’s important that we work with our community to improve our mobile apps over the coming months.
Stay tuned for a blog post detailing our next big iOS/Android update!
Likes, favorites, retweets, heart-shaped icons, followers, friends, news feeds, collections…when did social media get so complicated, and does it really have to be this way?
Maybe complicated is the wrong word. It feels like every network claims to be “simple” and “easy-to-use,” but when designed to take as much of our time as possible because it’s what’s profitable, is it really simple?
Well…not all social media services approach what they provide solely as a way to make money, and that includes Postly. At Postly, we believe valuable social networks are compiled of three things — groups, threads, and stories. We’ve stripped down what you once knew as a news feed and have banished likes…but you’ll love it.
Does that seem “simple?” Well, it is. Here’s a quick look into each of our three components, and why they’re vital to an enjoyable and beneficial social media experience.
Not every conversation is meant for everyone, nor are they all intended to be between two people. Organizations, associations, political parties, companies, and even families show us the importance of groups in our everyday lives. Not only do groups work well within physical groups, but they are vital to online communities.
Look at where the roots of Facebook grew from. It started as a group-based social network; allowing students within a school to share with each other. They then began to spread their wings and switched to a broadcast-to-all model. In 2010, Facebook revamped their group feature, and although it may just be a coincidence or a small piece of the puzzle, it was their greatest year of growth with a 69% increase in active users.
Postly knows the power and importance of groups, and wants to give that power to each user; allowing them to create and manage their own groups and who they want to share with. It takes less than a minute to setup a group and what you share in a group stays in the group. Check out Postly Groups here.
Text messaging opened up a whole new way to communicate one-on-one virtually. From messaging to live chats, threads go back to AIM (AOL Instant Messenger) and are still being developed in new ways, just look at SnapChat.
Threads are individual channels that allow two people, like best friends, a couple, or two people working on a project together to keep each other updated while being able to conveniently keep track of the conversation. It’s private and easy to use.
News feeds are a crowded mess, but they’ve been able to stick around because we like to see what our friends and family members are up to and to keep them updated on what we’re working on.
Instead of throwing our thoughts into a deep well where a few people who want to hear them get that opportunity, stories allow members to see messages without disrupting their experience.
Postly’s Stories are like the titles of books on a shelf. You can skip to the next title or dive deep into the book you’re interested. With news feeds, you’re given portions of chapters that aren’t relevant to you and force you to skim through the full book to even find the title or decide which to look into further.
See how groups, threads, and stories will give you a better and simpler social media experience by signing up for what we believe is the coolest and best way to keep people you care about posted — Postly.
Social media gives everyone an opportunity to share their message with the world, and if you’ve spent more than a minute viewing what your friends post online – it’s abundantly clear that this can be dangerous. At first, what we see on a daily basis is funny and entertaining, but as time goes by, we develop pet peeves, and things that we used to enjoy start annoying the crap out of us. On top of what our friends post, each social network has its own quirks that make it unique and features that some of us love, and others are driven away because of.
From game invites to posts someone should’ve just kept to themselves, there’s a lot out there to annoy us. Here’s our take on the top nine most annoying things about social media.
Do this, play that, friend me, here’s a message, here’s a chat, how about a poke? Our social media channels are at a volume of 10 and they’re creating new numbers to turn it up to everyday.
Our profiles all started as an easy way to connect with people we know, they then started to expand and it hasn’t stopped since. We now have friend and follower lists in the thousands and everyone we’ve ever had a class with, worked with, or passed by on the street is a part of our social experience. In addition to the information coming from out contacts, we’re bombarded by ads, spam, and other unwanted messages by the second. Things get so cluttered that we need to download ten apps just to properly use one social media tool.
The social networks that are gaining traction now are focusing on helping limit the noise, instead of turning it up. Just look at Snapchat, or networks focused on a specific channel, like After School with schools.
#2. People Bashing
We all have our moments of frustration, but when did posting these frustrations to the world become a requirement?
Here are a few gems that recently showed up in my news feed: “10 years ago today I said “I love you” to my wife for the first time. That was dumb.” “My dog is more reliable than any man I’ve ever met…including my husband.” “Alright, we’re breaking up, but I’m takin back my favorite sweatshirt.” Okay, the last one was made up, but you get the picture. Posting to 500 people to put down one is not an efficient format for conflict resolution.
#3. Pushing Politics
With the political season coming up fast, get ready to read everyone’s opinion on the ol’ same tired debates. If we want to discuss politics, there’s probably more appropriate arenas to discuss them than to all of our online ‘friends.’ Broadcasting to all still has its benefits when trying to make a change in the world, but pushing political views on others who have their minds already made up can do more harm than good, and it’s one of the fastest ways to get us to ‘unfriend.’
#4. Nonstop Notifications
Our lives don’t run on likes and favorites…or at least they shouldn’t. Instead of spending hours managing notification preferences or sorting through 100 emails to see what’s worth responding to or not, how about we decide what we want to see? If you agree, like, share, favorite, and poke this article so I can receive four notifications in my inbox.
#5. Lack of context
Have you ever walked up to a group of people talking during the middle of a joke? Social media news feeds are full of funny stories and inside jokes, but for most of us viewing a message, it goes right over our heads. Sure, we could have someone go back over the whole joke so we understand what they’re talking about, but it’s easier just to let it go. Groups help people connect with a similar story and conversation, but crowded news feeds and random updates from strangers do nothing to add value to our lives or social media experience.
It’s hard to go anywhere online without being baited to click on something you had no intention of visiting. Recommendations from trusted sources help us find new and interesting things to do and content to read and watch, but how many times does a clickbait image or article fail to deliver — how about 100%?
#7. Useless Metrics
Seriously, what are likes or favorites really worth? When we communicate with others, it’s not about getting a thumbs up or thumbs down. Actual engagement and starting conversations are much more important and beneficial than a virtual pat on the back.
#8. Begging from Strangers
“I need someone to help me move, who can help?”
“This blender is so awesome and now only $200. Who wants to buy it for me?”
“Looking for a job, let me know if you know of anything.”
If you haven’t seen a variation of one of the three above, you’re one of the lucky ones. Networking and relationship building has gone out of the window in favor of just throwing a message out to thousands hoping to get one bite. Nobody likes a beggar.
Spam is just as desirable as the canned mystery meat. Allowing websites, apps, and games to post for you on social media helps get you access to cool tools and websites, but is it worth spamming your friend list for eternity? Automatic posting is just one of hundreds of forms of spam on social media networks, and there are probably many more forms to come in the near future.
We can’t stop you or your friends from posting about their mean boyfriends or radical political views, nor would we want to, but Postly gives you the option to share messages with the groups and individuals who will most appreciate it, and save other messages for the rest of your network. Find out how Postly can make your social media experience simpler and a little less annoying. Sign up today – www.postly.co
In my wee 26 years on this planet, I’ve been through quite a few Social Media phases, corresponding and growing with my generation of self absorbed and needy millennials (yes we resent this and I imagine this perception will change in the next decade but this is neither here nor there). My particular journey has been loyal to only four Social Media sites; first Xanga and then Myspace, eventually with those two becoming long gone exs lost to the Social Media giant Facebook for some time now (Twitter and it’s Hashtags be dammed). But now I’m cheating on Facebook, with a refreshing new Social Media platform that I find myself actually excited to use,
First there was Xanga. To this day I cringe remembering the sad confused confessions spat out by perpetually emotionally compromised teenagers (especially myself). Nonetheless, teens will be teens and the platform served it’s purpose of sharing content and thoughts outside school.
And now, many years later, enter Facebook. Now don’t get me wrong, this isn’t a complete trashing of Facebook alone. I begrudgingly like the app; it’s fun to see how your old buddies have grown from the awkward silent type to the surprisingly good looking and successful adult (and we’ve all seen and probably secretly enjoyed the opposite). Old and new friends drift in and out of one’s newsfeed to provide a constant stream of updates and entertainment.
The problem is, as Facebook has evolved, I enjoy getting online less and less. I’ve found my old friend list has exploded to a level of which not even 10% of my “friends” attempt to stay in touch, or even appear to give a damn what content I share (even after I gave up on the dreaded political rants!). My content has been drowned out by an excess of selfies and hashtags (Did I already say Twitter be dammed?), and admittedly and ironically I turn my nose up at 90% of the content myself, scrolling and scrolling and scrolling… Studies are even beginning to show the negativity that current Social Media can bring to the table, and the types of people it attracts and creates. Enter Postly.
Postly’s website states “At Postly, we let people share the way they want.” Content is shared between individual and private threads with friends or private groups (some of mine include “Epic beer and food shots” and “College buds”). One can post content to their story for everyone to see, however…
No longer do I have to open another social media site when I’m bored and scroll through mostly meaningless (and sometimes offensive and irritating) content. I open Postly and I’m actually excited to see what my real friends have shared with me and the groups I’m in. Postly does away with “likes” and replaces them to a certain extent with a set of awesome emoji. It let’s me share a reaction with at least some shred of emotion and context.
For me, Postly is channeling time previously spent scrolling and glaring at my screen to time spent sharing hilarious and meaningful content with my friends that actually give a damn. Facebook (and yes… Twitter) will always have their places, however I don’t want to find myself in a mental state where getting 100 likes over a picture or the lack thereof has an effect on my mood.
While I don’t exactly hate my life because of current Social Media norms (I’m actually a happy dude I swear!), I sure as heck enjoy Postly a lot more. I’ve been able to have some great conversations with my friends, all while enjoying the veil of privacy that threads and groups provide. So go find a few friends and get them to try out Postly with you, and you too can hate your life a little less because of Social Media*.
*results may vary
By Jordan Suggs
Online ads are like that one person that won’t leave you alone no matter how hard you try to escape them. You know who I’m talking about, right? It always starts off innocent enough and you know deep down they aren’t a bad person, they just don’t get the hint that you’re trying your hardest to avoid them.
Ads can be exactly like the “friend” that never leaves you alone. They follow you from page to page and seem to pop up every place you visit.
There’s not much to like when it comes to the current state of online advertising. Pop-ups, banner ads, and spam emails — online advertisers have lost sight of providing opportunities. In other words, they suck. But, do online ads really have to?
Ads are a product, and if packaged the right way, they can bring value to both the “buyer” (the user) and the “seller” (website/app). There are many ways to package them, but we at Postly believe in a future of effective online ads that bring value to users on apps and websites will develop in two ways.
Decrease Frequency, Increase Relevance
Nearly every page we visit is littered with ads, most of them completely irrelevant to your online experience and preferences. We need to get back to the basics of selective selling and presenting valuable opportunities. By displaying a limited number of relevant ads to each user, engagement will increase while improving their experience. Just imagine how much nicer it would be to have white space again while you’re checking your email or replying to a thread from a friend.
An offer a session instead of a dozen ads sprinkled throughout each page is a win-win for advertisers and users. Even if displaying only an ad or two a session, it still has to be done delicately without obstructing the user experience, but by integrating something worthwhile into that experience, advertising transforms from “selling” to adding value.
Forcing ads down people’s throats and pushing away once-loyal customers is not the answer, nor is it the only option. Not everyone wants an ad-obstructed experience, and some may even be willing to pay for it.
For example, let’s assume a major social network averages $26 a year per user from advertising. If they provided the option to pay $25, or even $30, for a full year without having to see one advertisement, would you consider it? We love free tools and resources, but wasting our time with ads and spam is a cost that many of us can do without.
Ad experiences should, and hopefully will, transition into something of value. Instead of having to wait 30 seconds until we get to continue our lives, maybe we’ll be able to choose to take 30 seconds to do something we want, whether that’s purchasing Star Wars tickets online for a discount, watching a movie trailer to win a sweepstakes, or get a dollar off our lunch at Chipotle. And if we don’t want any ads, we can pay a small premium to avoid them altogether.
Postly is on the “ads don’t have to suck” bandwagon, and promise not to disrupt the experience of our users with obtrusive ads. We welcome you to give Postly a chance and to experience how we believe social media should be.
What would make your app experience just as smooth while still being advertised to? Would you rather pay to avoid ads?
- Aron Beierschmitt, Postly Founder & CEO
Imagine seeing all of your classmates from high school for the first time in years, say at a class reunion. You’re excited to hear about what everyone’s been up to and share what you’ve been doing, even to the people you weren’t that close with. After an hour or so, the party starts to get old, and you revert to talking with the group of friends you’ve remained close with for years.
Social media is far too often like that class reunion. After first signing up for Facebook or Twitter, we rushed to find and add every single person we’ve ever come into contact with. After a few weeks or months, we started to get overloaded with news feed and information we don’t care about. Many of us still have to sift through thousands of updates to even find a couple that are relevant and worth reading or engaging with.
From day one, social media handed each of us a megaphone. Facebook, Twitter, and even Tumblr have allowed us to broadcast everything to our entire network and the public, whether they care about what we have to say or not. Instead of being able to post meaningful information and funny anecdotes to people we know will appreciate them, we publish information, thoughts, and pictures that only a few people honestly care about to the entire world. Sharing with anyone and everyone still has a lot of value when building a personal or business brand, but what if you just want to update the people you care about?
What’s shared with a group of friends is probably not what you want to share with grandma. We don’t want to share everything with everybody. This phase of social media’s growth is starting to become something of the past as it grows and matures. Although no social network has successfully addressed this issue, there have been several that have tried, including Google+ with Google circles. The concept was great, but having to create and manage each and every circle of contacts was time-consuming and made something that should be easy, difficult.
Snapchat, as an example, exists because we want to share specific messages and information with a small number people. It’s simple, uncluttered, attractive and private, and allows users to control who sees what. There’s a reason that Facebook is losing users and support to competitors — they’re still stuck with trying to give everyone everything at once, and the result is a confused and cluttered mess. They have adjusted their news feed several times only to get further away from a solution than keeping results time-based.
Our time is too valuable to waste. If you have to scroll down a page for 30 seconds just to find a post worth reading, you’re wasting your time. There comes a point in time when social media will evolve from a time suck to a more valuable communication tool that works with our lives, not waste it.
Facebook isn’t going anywhere, but there are opportunities for social media apps and services that give users less. After all, less is more :p.
Whether you want less or more out of social media, we welcome you to give Postly a chance to be the tool you use to stay posted on those you want to keep in touch with and share with who you want to. It’s simple and lets you control what you see and who you share with. Put down the megaphone and get smarter with how you use social media.
See what Postly is all about. Or more importantly, what we’re not about (likes, crowded feeds, ads everywhere, etc.) Sign up for Postly.