Postly, the New Social Media that Doesn’t Make You Hate Your Life

Hate Your Life

In my wee 26 years on this planet, I’ve been through quite a few Social Media phases, corresponding and growing with my generation of self absorbed and needy millennials (yes we resent this and I imagine this perception will change in the next decade but this is neither here nor there).  My particular journey has been loyal to only four Social Media sites; first Xanga and then Myspace, eventually with those two becoming long gone exs lost to the Social Media giant Facebook for some time now (Twitter and it’s Hashtags be dammed). But now I’m cheating on Facebook, with a refreshing new Social Media platform that I find myself actually excited to use,

Postly:

 Icon← I already feel happier!

First there was Xanga. To this day I cringe remembering the sad confused confessions spat out by perpetually emotionally compromised teenagers (especially myself). Nonetheless, teens will be teens and the platform served it’s purpose of sharing content and thoughts outside school.

And now, many years later, enter Facebook. Now don’t get me wrong, this isn’t a complete trashing of Facebook alone. I begrudgingly like the app; it’s fun to see how your old buddies have grown from the awkward silent type to the surprisingly good looking and successful adult (and we’ve all seen and probably secretly enjoyed the opposite). Old and new friends drift in and out of one’s newsfeed to provide a constant stream of updates and entertainment.

The problem is, as Facebook has evolved, I enjoy getting online less and less. I’ve found my old friend list has exploded to a level of which not even 10% of my “friends” attempt to stay in touch, or even appear to give a damn what content I share (even after I gave up on the dreaded political rants!). My content has been drowned out by an excess of selfies and hashtags (Did I already say Twitter be dammed?), and admittedly and ironically I turn my nose up at 90% of the content myself, scrolling and scrolling and scrolling… Studies are even beginning to show the negativity that current Social Media can bring to the table, and the types of people it attracts and creates. Enter Postly.

Simple

Postly’s website states “At Postly, we let people share the way they want.” Content is shared between individual and private threads with friends or private groups (some of mine include “Epic beer and food shots” and “College buds”). One can post content to their story for everyone to see, however…Stories

No longer do I have to open another social media site when I’m bored and scroll through mostly meaningless (and sometimes offensive and irritating) content. I open Postly and I’m actually excited to see what my real friends have shared with me and the groups I’m in. Postly does away with “likes” and replaces them to a certain extent with a set of awesome emoji. It let’s me share a reaction with at least some shred of emotion and context.

emojis

For me, Postly is channeling time previously spent scrolling and glaring at my screen to time spent sharing hilarious and meaningful content with my friends that actually give a damn. Facebook (and yes… Twitter) will always have their places, however I don’t want to find myself in a mental state where getting 100 likes over a picture or the lack thereof has an effect on my mood.

While I don’t exactly hate my life because of current Social Media norms (I’m actually a happy dude I swear!), I sure as heck enjoy Postly a lot more. I’ve been able to have some great conversations with my friends, all while enjoying the veil of privacy that threads and groups provide.  So go find a few friends and get them to try out Postly with you, and you too can hate your life a little less because of Social Media*.

*results may vary  

By Jordan Suggs

Two Ways Online Ads Can Stop Sucking

Annoying Friend

Online ads are like that one person that won’t leave you alone no matter how hard you try to escape them. You know who I’m talking about, right? It always starts off innocent enough and you know deep down they aren’t a bad person, they just don’t get the hint that you’re trying your hardest to avoid them.

Ads can be exactly like the “friend” that never leaves you alone. They follow you from page to page and seem to pop up every place you visit.

There’s not much to like when it comes to the current state of online advertising. Pop-ups, banner ads, and spam emails — online advertisers have lost sight of providing opportunities. In other words, they suck. But, do online ads really have to?

Ads are a product, and if packaged the right way, they can bring value to both the “buyer” (the user) and the “seller” (website/app). There are many ways to package them, but we at Postly believe in a future of effective online ads that bring value to users on apps and websites will develop in two ways.

Decrease Frequency, Increase Relevance

Ads all over

Nearly every page we visit is littered with ads, most of them completely irrelevant to your online experience and preferences. We need to get back to the basics of selective selling and presenting valuable opportunities. By displaying a limited number of relevant ads to each user, engagement will increase while improving their experience. Just imagine how much nicer it would be to have white space again while you’re checking your email or replying to a thread from a friend.

An offer a session instead of a dozen ads sprinkled throughout each page is a win-win for advertisers and users. Even if displaying only an ad or two a session, it still has to be done delicately without obstructing the user experience, but by integrating something worthwhile into that experience, advertising transforms from “selling” to adding value.

Going Premium

Premium

Forcing ads down people’s throats and pushing away once-loyal customers is not the answer, nor is it the only option. Not everyone wants an ad-obstructed experience, and some may even be willing to pay for it.

For example, let’s assume a major social network averages $26 a year per user from advertising. If they provided the option to pay $25, or even $30, for a full year without having to see one advertisement, would you consider it?  We love free tools and resources, but wasting our time with ads and spam is a cost that many of us can do without.

Ad experiences should, and hopefully will, transition into something of value. Instead of having to wait 30 seconds until we get to continue our lives, maybe we’ll be able to choose to take 30 seconds to do something we want, whether that’s purchasing Star Wars tickets online for a discount, watching a movie trailer to win a sweepstakes, or get a dollar off our lunch at Chipotle. And if we don’t want any ads, we can pay a small premium to avoid them altogether.

Postly is on the “ads don’t have to suck” bandwagon, and promise not to disrupt the experience of our users with obtrusive ads. We welcome you to give Postly a chance and to experience how we believe social media should be.

What would make your app experience just as smooth while still being advertised to? Would you rather pay to avoid ads?

  • Aron Beierschmitt, Postly Founder & CEO